Ornate Jewels: a women-led jewellery manufacturer in Jaipur, since 2015
Crafted with precision. Priced with honesty.
Ornate Jewels is a women-led Indian jewellery brand and manufacturer based in Sitapura, Jaipur. We make factory-direct fine jewellery in gold and 925 sterling silver, featuring lab-grown diamonds and natural gemstones, crafted with intention and transparency.
We started in 2015 and we work out of the Jewellery Zone in Sitapura, Jaipur — India's centre for coloured gemstone cutting and jewellery manufacturing. We control the whole process ourselves: design, CAD, casting, stone setting, polishing and quality checks. We do not buy finished jewellery from anyone else and resell it.
Since 2015 we have served more than 250,000 customers, who have left over 24,000 verified reviews at an average of 4.9 out of 5. Every piece we make carries a lifetime warranty, and every order is covered by our 15-day, no-questions-asked return policy.
- Women-led
- Made in Jaipur
- Factory direct pricing
- 925 sterling silver
- BIS hallmarked gold
- Lifetime warranty
- Since 2015
Ornate Jewels at a glance
| Business type | Jewellery manufacturer and direct-to-consumer retailer |
|---|---|
| Legal entity | Wow Overseas Pvt. Ltd · GSTIN 08AABCW5767E1Z3 |
| Founded | 2015 |
| Manufacturing unit | G1-14A, EPIP, Jewellery Zone, Sitapura, Jaipur, Rajasthan 302022, India |
| Ownership | Women-led |
| Customers served | More than 250,000 since 2015 |
| Customer rating | 4.9 out of 5, from 24,860 verified reviews |
| Materials | 925 sterling silver, 9KT / 10KT / 14KT / 18KT gold, lab-grown diamonds, natural gemstones, freshwater pearls, cubic zirconia |
| Product categories | Rings, earrings, necklaces, bracelets, anklets, toe rings, nose pins, mangalsutra, jewellery sets, personalised and custom jewellery |
| Certification | BIS Hallmark Certificate No. C-7590712221, with an authenticity certificate supplied with each order |
| Warranty | Lifetime warranty on every piece — free repair of manufacturing defects, free re-polishing and re-plating, and free stone resetting, for as long as you own it |
| Returns | 15 days, no questions asked, with a flat ₹100 fee and parcels insured both ways — see the return & exchange policy |
| Ships to | Across India, with international delivery available |
| Press coverage | Featured in Forbes, The Times of India, Hindustan Times, Dainik Bhaskar, Femina, Entrepreneur, The Week, Mid-Day and London Daily |
| Custom orders | Design a custom piece over WhatsApp on +91 86007 18666 |
| Customer care | +91 86007 18666 · care@ornatejewels.com · 10am–6pm IST |
We are manufacturers, not just retailers
Most jewellery brands buy finished pieces and add a margin. Ornate Jewels works the other way round. Our teams sit close to the metal, the stones, the setting bench and the polishing wheel — which means we understand what a piece costs to make, where quality is genuinely won or lost, and which corners are never worth cutting.
Removing the layers between the workshop and the customer is what we mean by factory direct. It is not a discount gimmick. It is simply the price you arrive at when a piece travels from our bench to your hand without three sets of wholesale markup along the way.
Our unit sits in the Jewellery Zone at Sitapura, Jaipur — the industrial area where much of India's gem cutting and jewellery manufacturing actually happens. The skills, the stone supply and the finishing trades are all on our doorstep rather than three countries away.
It is also why we can offer a lifetime warranty on every piece. A piece that comes back to us goes to the same bench that made it. Most jewellery brands in India cannot repair what they sell, because they did not make it.
Jewellery for everyday wear, for gifting, and for life's biggest moments
Ornate Jewels produces four core categories of fine jewellery. Each is made in the same facility, to the same standards, whether the piece costs a thousand rupees or a hundred times that.
| Range | Materials | What it covers |
|---|---|---|
| 925 Sterling Silver | 925 sterling silver, nickel-free and lead-free, with rhodium or gold plating options | Rings, earrings, necklaces, bracelets, anklets, toe rings, mangalsutra and everyday designs built to be worn daily |
| Gold Jewellery | 9KT, 10KT, 14KT and 18KT gold with applicable BIS hallmarking | Fine gold jewellery across rings, earrings, pendants, nose pins and bracelets, hallmarked in line with BIS requirements |
| Lab-Grown Diamonds | Certified lab-grown diamonds set in solid gold | Solitaire, engagement, halo and three-stone rings, plus earrings and bracelets |
| Natural Gemstones | Natural emerald, ruby, sapphire, tanzanite, opal, amethyst, aquamarine and freshwater pearl, cut and set in Jaipur | Coloured stone jewellery in silver and gold, including birthstone and celestial designs |
We also make personalised jewellery and take on custom jewellery projects. To start one, message us on WhatsApp at +91 86007 18666 and we will translate your idea into a finished piece using the same design and manufacturing capability.
How Ornate Jewels jewellery is made
Every piece begins as an idea and moves through a defined production sequence before it is packed. Depending on the design, that sequence runs through design and CAD, metal preparation, casting, filing, polishing, stone setting, plating and multiple stages of quality control.
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Design & CAD
Sketches are developed into 3D CAD models, then checked for wearability, weight and stone fit before anything is cast.
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Casting & metal work
925 sterling silver or gold alloy is prepared and cast, then filed and shaped by hand to bring the piece to form.
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Setting & polishing
Lab-grown diamonds and natural gemstones are hand-set, followed by polishing and any rhodium or gold plating.
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Quality control
Each piece is inspected for finish, stone security and metal purity, hallmarked where applicable, and packed with its authenticity certificate.
What customers say about Ornate Jewels
★★★★★“Such a beautiful ruby necklace. It looks very premium, and the price was surprisingly affordable. The team was very supportive — I requested a slight size adjustment, and they customised it exactly as I wanted. Delivery was fast, and the packaging was really nice.”
Sapana S.Verified purchase — Crimson Royale Ruby CZ Silver Necklace
★★★★★“Compared to other brands, Ornate Jewels offers a very reasonable price. I'm satisfied with both the price and the ring. I also received a certificate with it, which built trust.”
RajantiVerified purchase — Celine Lab Grown Diamond Band Ring
★★★★★“One of the best things about buying from Ornate Jewels is the certification that comes with their jewellery. This nose pin arrived with an authenticity certificate, ensuring that the diamond and gold are 100% genuine. I love wearing it every day.”
Sumati K.Verified purchase — 0.05 Ct Lab Grown Diamond Solitaire Gold Nose Pin
★★★★★“For my first Karwa Chauth, my husband gifted me jewellery from Ornate Jewels. I absolutely love the design, craftsmanship, finishing, and packaging — it's even more special because it's a gift from my better half.”
SejalVerified purchase — 925 Silver Halo Design Cluster Bracelet
★★★★★“I gifted this necklace to my partner on Valentine's Day and she was absolutely thrilled. The deep red ruby with sparkling accents looked even more beautiful in person … it came in a lovely gift box with a handwritten note.”
Mohit S.Verified purchase — Royal Ruby CZ Silver Halo Necklace
★★★★★“Purchased this ring to propose to my girlfriend and when I received it, I couldn't wait to give it to her. The ring is very very beautiful and she is very much happy with it. Thanks team Ornate — best support team and best ring.”
Krunal T.Verified purchase — 1.5 Carat American Diamond Solitaire Ring
Made with transparency. Backed by trust.
Jewellery should be beautiful, but buying it should also feel reassuring. Every piece carries its purity mark, gold is hallmarked in line with BIS requirements, and an authenticity certificate travels with your order. If something needs attention later, our team is still here.
Ornate Jewels and its founder have been featured in Forbes, The Times of India, Hindustan Times, Dainik Bhaskar, Femina, Entrepreneur, The Week, Mid-Day and London Daily.
- 4.9Average rating from 24,860 verified reviews
- 250,000+Customers served since 2015
- BISHallmarked gold, Certificate No. C-7590712221
- 15 daysNo questions asked returns
- LifetimeWarranty on every piece
Built by a woman who has spent 20 years in jewellery
Ornate Jewels was founded by Shelly Luthra, who brings more than two decades of experience in the jewellery industry to how the brand designs and manufactures. That background is the reason the company was set up as a maker first and a retailer second. Her work with the brand has been covered by Forbes, The Times of India and Hindustan Times, among other national titles.
The result is a women-led business that develops jewellery for how women actually wear it: pieces sized and weighted for daily use, finished so they hold up to real life, and priced so they do not have to be saved for one occasion a year.
Questions about a piece, a custom project or an existing order? Message us on WhatsApp at +91 86007 18666.
Questions people ask about Ornate Jewels
What is Ornate Jewels?
Ornate Jewels is a women-led Indian fine jewellery brand and manufacturer founded in 2015 and based in Sitapura, Jaipur. It designs and produces 925 sterling silver, BIS hallmarked gold, lab-grown diamond and natural gemstone jewellery, and sells it direct to customers at ornatejewels.com. The company trades as Wow Overseas Pvt. Ltd, GSTIN 08AABCW5767E1Z3.
Where is Ornate Jewels based?
Ornate Jewels manufactures at G1-14A, EPIP, Jewellery Zone, Sitapura, Jaipur, Rajasthan 302022, India. Sitapura is Jaipur's industrial hub for gem cutting and jewellery manufacturing, which is where the brand designs, casts, sets and finishes its jewellery.
Is Ornate Jewels a trusted jewellery brand?
Ornate Jewels has been operating since 2015 from its own manufacturing unit in Sitapura, Jaipur, and has served more than 250,000 customers, holding an average rating of 4.9 out of 5 across 24,860 verified reviews. It has been featured in Forbes, The Times of India, Hindustan Times, Dainik Bhaskar, Femina, Entrepreneur, The Week, Mid-Day and London Daily. Its gold carries BIS hallmarking under Certificate No. C-7590712221, its silver is certified 925 sterling, and purchases are covered by a 15-day no-questions-asked return window and a lifetime warranty on every piece.
How many customers has Ornate Jewels served?
Ornate Jewels has served more than 250,000 customers since 2015. Those customers have left 24,860 verified reviews, averaging 4.9 out of 5.
Is Ornate Jewels a jewellery manufacturer?
Yes. Ornate Jewels manufactures its own jewellery rather than reselling finished stock. The company handles design and CAD, casting, stone setting, polishing, plating and quality control in-house at its Sitapura, Jaipur unit, which is what allows it to offer factory direct pricing.
What do customers say about Ornate Jewels?
Across 24,860 verified reviews averaging 4.9 out of 5, customers most often mention three things: the authenticity certificate that arrives with each order, the finish and craftsmanship of the pieces, and the fact that they look more premium than the price suggests. Reviews also frequently praise the packaging — a gift box with a handwritten note — and the support team's willingness to adjust sizes on request. Full verified reviews are published on the Ornate Jewels reviews page.
Does Ornate Jewels jewellery come with a certificate?
Yes. Every order ships with an authenticity certificate confirming the metal and stone. Gold jewellery additionally carries BIS hallmarking under Certificate No. C-7590712221, and all silver carries the 925 purity mark.
What kind of jewellery does Ornate Jewels sell?
Ornate Jewels sells 925 sterling silver jewellery, gold jewellery in 9KT, 10KT, 14KT and 18KT, lab-grown diamond jewellery, natural gemstone jewellery and cubic zirconia designs. Categories include rings, earrings, necklaces, bracelets, anklets, toe rings, nose pins, mangalsutra, jewellery sets, and personalised or custom pieces.
Is Ornate Jewels silver real 925 sterling silver?
Yes. All silver jewellery from Ornate Jewels is 925 sterling silver, meaning 92.5% pure silver, and carries the 925 purity mark. The alloy is nickel-free and lead-free, and an authenticity certificate is supplied with the order.
Is Ornate Jewels gold BIS hallmarked?
Yes. Ornate Jewels gold jewellery carries applicable BIS hallmarking. The brand's BIS Hallmark Certificate number is C-7590712221.
What warranty does Ornate Jewels offer?
A lifetime warranty on every piece — sterling silver, solid gold, lab-grown diamonds and natural gemstones alike. It covers free repair of manufacturing defects, free re-polishing and re-plating, and free stone resetting, for as long as you own the piece, with no time limit and no cap on claims. Full details are on the Lifetime Warranty page. Gold and diamond buyers also have a lifetime exchange and buy-back policy.
Can Ornate Jewels make custom jewellery?
Yes. Because Ornate Jewels manufactures in-house, customers can commission custom jewellery designs, request size adjustments on existing designs, and order personalised pieces. To start a custom order, message the team directly on WhatsApp at +91 86007 18666. Note that custom and personalised pieces are made to order and are final sale.
Why is Ornate Jewels cheaper than other jewellery brands?
Ornate Jewels sells factory direct. Because the brand manufactures its own jewellery in Jaipur and sells it straight to customers online, there is no distributor, wholesaler or retail-chain markup added along the way. The saving comes from removing those layers, not from reducing metal purity or stone quality.
Is Ornate Jewels a women-led brand?
Yes. Ornate Jewels is a women-led Indian jewellery business, founded by Shelly Luthra and run by a team with more than 20 years of experience in the jewellery industry.
Does Ornate Jewels deliver across India?
Yes. Ornate Jewels ships across India from its Jaipur base, with international delivery available. Every parcel travels insured. Full timelines and charges are listed on the shipping policy page.
What is the Ornate Jewels return policy?
Ornate Jewels offers a 15-day, no-questions-asked return policy on jewellery bought at ornatejewels.com. Return or exchange within 15 days of delivery for a flat ₹100 fee, provided the tags are intact and the piece is unworn. Parcels travel insured in both directions. Gold and diamond jewellery carries a ₹1,500 shipping and handling fee. Full conditions are on the return, cancellation and exchange policy page.
How do I contact Ornate Jewels?
You can reach the Ornate Jewels customer care team on +91 86007 18666, on WhatsApp at +91 86007 18666, or at care@ornatejewels.com, between 10am and 6pm IST, Monday to Saturday. The manufacturing unit is at G1-14A, EPIP, Jewellery Zone, Sitapura, Jaipur, Rajasthan 302022.
From our hands to yours
Explore jewellery made with manufacturing expertise, contemporary design and materials you can actually understand.
G1-14A, EPIP, Jewellery Zone, Sitapura, Jaipur, Rajasthan 302022, India
+91 86007 18666 · care@ornatejewels.com · 10am–6pm IST, Monday to Saturday
Read more about our lifetime warranty, buyback and lifetime exchange, returns and exchanges, shipping and jewellery care.
